The colour of dress part 2
Firstly, the photo isn't very clear, so when it was taken the dress could have been in shadow or in the light. And the light may have been natural daylight(blueish) or from an electric light(yellowish). Then, our brain depends on the light to decide what colour things really are. A group of researchers set up an online well, as 8000 people responded and the results were interesting. There was a difference between 'larks', who get up early and spend a lot time in daylight, and 'owls', who stay up late and are more used to artificial light. Larks usually saw the dress as white and gold; owl always saw the dress as blue and black.
However, the researchers say that there might have been other reasons for difference. The study showed that wasn't important where people lived or what time of day they viewed the photo. But the size of their screen made a difference - people who saw the dress on a bigger screen were more likely to see it as white and gold. Also, women were a bit more likely than ,em to see it as white and gold. It seems here's still a lot to learn about how we see colours! One thing is certain. As a result of all this attention on social media, sales of the dress went up dramatically. the retailer produced the dress in white and gold as well as blue and black and they must have made a lot of money!
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